LUV Microfinance team has already taken part in SME downscaling projects in different markets. It has also been in charge of SMEs’ portfolio coordination and monitoring. LUV is ready to fulfill the following task:
SME product development
1. Product design and development
a. Target group definition
b. Identifying customers needs
c. Satisfying customer needs
d. Product differentiation
e. Strategy elaboration for a successful product launch
2. Elaboration of credit policies, procedure manuals and operative credit evaluation forms
3. Process mapping
4. Training of middle management, other approval levels and multipliers through
workshops and fieldwork.
5. Business plan elaboration
a. Target group definition
b. Identifying customers needs
c. Satisfying customer needs
d. Product differentiation
e. Strategy elaboration for a successful product launch
2. Elaboration of credit policies, procedure manuals and operative credit evaluation forms
3. Process mapping
4. Training of middle management, other approval levels and multipliers through
workshops and fieldwork.
5. Business plan elaboration
Each new product can not be designed and developed independently of the rest of the products. Instead, it must be thought as a part of a contingency service net in times of crisis, as well as, a part of a financial opportunity chain in times of wealth. The SME product design must be one more gear of this complex strategic mechanism.
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